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Privacy policy

Active Outfit

Danholmen Active Outfit AB registered Swedish company with organisation number 556863-2896, VAT SE556863289601

Contact details:

Tel: +46 (0)8-515 100 06 E-mail: info@activeoutfit.se Adress: Vikdalsvägen 50, 131 52 Nacka

Personal Information

When you make a purchase in Active Outfit´s online store, or sign up for our newsletter, your personal information as provided will be stored (e.g. your name, address, phone number and email address).

Your personal information is registered for the purpose of delivering the ordered goods to you. We guarantee that the registration of your personal information always takes place with your explicit consent. If you feel you are not sufficiently informed regarding what information is stored and why, you are welcome to contact us on info@activeoutfit.se.

All personal information you provide us with is handled with the utmost respect and in accordance with applicable laws and regulations. The way we collect and store information follow the Privacy Act , SFS 1998:204. The law is based on common rules adopted in the EU.

Active Outfits PSP (Payment Service Providers) meets the requirements of PCI DSS Personal data is protected against external intrusion. You have the right to request an extract of records You have the right to request amendment of records You have the right to request deletion

Active Outfit will not send junk or spam emails, and we will never share your personal information with any third parties outside our company group. As our customer, you will only receive emails concerning your order, payment or other communications necessary to support the purchasing process and delivery of the goods.

If you wish, you may opt in to receiving additional information, such as newsletters and announcements concerning our business and customer relations. All communication of this type will be complemented by clear and simple instructions on how to opt out as a receiver.

We agree never to distribute or sell our customers' personal information to any third parties outside our company group. We only collect the information required to process your order, and it is used by us exclusively together with our logistics and payment partners that we use for the delivery and payment of your goods. Examples of partners are PSP (Payment Service Provider), creditors and banks.

E-mail address

Your email address is used to identify you in our system(s), as well as for us to contact you regarding your purchase(s) (e.g. to send you order confirmations etc) .


Active Outfit stores information about the number of visitors and the visitors´ geographical origin. We also have data that shows what web pages are visited, and for how long etc. These data are not retained for individual users and we can not discern an individual visitor´s surfing behavior.

We use Google Analytics to analyze how we can improve our website to offer a richer and simpler buying experience for our customers. E.g we can see from data what products are most popular and what content our visitors find most interesting.

We will not under any circumstances pass on any information regarding our customers´ purchases to third parties.


We use cookies to deliver a better service to our visitors on our website. Cookies help us tailor messages and advertising to better meet our visitors' interests and preferences.

Cookies are small pieces of data sent from a website and stored in a user's web browser while the user is browsing a website. The cookie can not identify you personally, it only recognizes the device that you use to access the web (computer, tablet or mobile phone). A cookie is not a program, and contains no viruses. Cookies can be deleted in your internet/browser settings.

Active Outfit uses cookies, such as Google Analytics and cookies from advertising services (e.g. Google AdWords and Adroll). You can set how your browser handles cookies in your internet settings. (Note that this makes it impossible to make a purchase on our website and hampers many of your internet activities) .

According to the Electronic Communications Privacy Act of 2003, everyone who visits a website using cookies, should be informed about what cookies are, what they are used for, and how they can be switched off.

You can read more about Cookies on Wikipedia.

Online payments and sensitive information

When you pay with your credit card in our online store, the payment is always done on an encrypted page and transmission of data is encrypted in accordance with the requirements of our payment providers DIBS, Klarna and PayPal.

Active Outfit cannot access your credit card information, such as account number or the card numbers, PIN codes or similar.

Your approval

As a registered customer with Active Oufit, you can always contradict your registration, and have the right to inquire about what personal information is being collected. Should you have any questions regarding this, please don´t hesitate to contact us on info@activeoutfit.se.

When using Active Outfits website, you permit to the collection of information described on this page. If we were to change any policy around this, that will be communicated on this page.


If you wish to come in contact with us, please send an e-mail to info@activeoutfit.se or call +46 (0)8-515 100 06.

Further information

Further information can be found in our Terms and Conditions of use.

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